“Richardson explores practical ways small business owners can maintain healthy profits while still having a positive—or at least not a negative—effect on planet Earth. A common theme is sustainability, which is defined as the ability to repeat common sense strategies with predictable results. The author opines that most small business owners want to do their part to make the world a better place, but struggle with profitability vs. sustainability. The author offers information and tools, revealing that smart sustainability advantages can give small business owners a competitive advantage in the marketplace.”

“Ethical Profit is the business book we need. Richardson’s pragmatic approach to sustainability for SME’s is filled with information, strategies and tools you can apply immediately. Over 98% of companies in the world are SMEs, yet they are the most challenging to engage in sustainability initiatives. This books fixes that dilemma. Its plethora of real-world examples will help SMEs see that smart sustainability strategies give them a competitive advantage. If every small business adopted just a few of these ideas, the effects would be world-changing.”

“I believe accountants have the ability to save the world, and if they all used Richardson’s approach to finance and accounting, our business landscape would look much more sustainable. Ethical Profit shows how ‘going green’ is profitable, and can position your business as an innovative leader in your industry.”

“Many business managers and owners want to the right thing, while also doing well. That is, they want to do their part to make the world a better place – including producing products that don’t harm the planet, ensuring that all the people in their supply chain are treated fairly, and being a good place to work – while also turning a profit. It’s such a radical departure from “business as usual,” that it requires a whole new approach to how to do business. But if applied well, the ideas in this book can help businesses be more successful – including financial success. Samantha Richardson takes this transformation and makes it manageable, practical and attainable.”